A framework for a hybrid intelligent support system is proposed, on the basis of a discussion of the main problems of current computer-based support systems and the roles for computer-based systems in developing marketing strategy. The objectives of the framework are: to integrate the strengths...

Adoption of IT innovations is attracting increasing attention. Researchers are particularly interested in factors that affect the adoption of IS and IT innovations. Innovation diffusion theory is used frequently to evaluate the effect of perceived innovation attributes and the adoption of...

The research described in this thesis investigates three issues related to the use of expert systems for decision making in organizations. These are the effectiveness of ESs when used in different roles, to replace a human decision maker or to advise a human decision maker, the users'...