The present paper aims to present and discuss some of the results obtained through a research study carried out in Cluj-Napoca between May 7th and June 18th 2006. We have investigated the manner how the foreign visitors of our city perceive Transylvania as an international tourism destination....

The city of Cluj-Napoca is one of the biggest from Romania, an important academic, cultural and business centre, combine with a various tourist offer - cultural and historical monuments, a diversified portfolio of accommodation establishments, restaurants, clubs, tourist agencies and an...

The textile and clothing industry is one of the oldest in the world. The EU it is a major player in world trade in textile and clothing. On 1 January 2005 was implemented a measure stipulated for some time, that is the total abolishment of the quota system for the imports of textiles. This...

After the communist period Romania made few steps to present itself as a tourist destination at international level after a long time. Romania has an important tourist potential due to its geographical position and its complex natural environment. This richness of potential tourist products...

Seen from the perspective of tourism potential, Cluj-Napoca, one of the main cities in Romania, taking into account several factors such as economics, education, recreational opportunities, green space, trade, healthcare and climate, has a comparative advantage because of the varied landscape...

The paper’s premise is that a strong link exists between Romania’s poor tourism performance and the quality of its hospitality supply. In this respect, a comparative analysis of Romania’s and Transylvania’s tourist offering is carried out aiming at identifying the particularities of...

Among other producers and (re)sellers of snacks and fast-food, bakeries and pastry shops are some of the most dynamic enterprises that have developed both at national level and at the level of Cluj-Napoca during the recent years. Given the great variety of such snacks, the authors aim at...

The current paper is dedicated to present the promotion strategy (the international marketing and communication plans) and the evaluation of the branding implementation process [both referring to Transylvania]. The steps that we considered to undertake were the implementation of the brand and...

The main objective of the present research is to formulate a set of pertinent recommendations regarding the efficient adjustment of the principles and instruments of strategic management to the particularities of the SMEs. Thus, the authors intend to clarify the aspects referring to matters such...

The current marketing trends and the well-known smart communication devices (smartphone, tablet, laptop, etc.) used on a daily basis by more and more people worldwide and by most of the travel industry customers, are here to stay in the travel and hotel industries and far from becoming obsolete....