Increasing costs involved in building new brands motivate marketers to adopt an alternate route for new product introductions in the form of brand extensions. While extensive research exists for understanding the intricacies of brand extensions in the Western context, there is limited...

In this article we test the weak form of the efficient market hypothesis for Central and Eastern Europe (CEE) equity markets for the period 1999–2009. To test weak-form efficiency in the markets, this study uses autocorrelation analysis runs test and variance ratio test. We find that...

Purpose – The purpose of this paper is to examine whether there exist significant benefits from diversification into frontier markets for an Australian investor in comparison to a US investor. Design/methodology/approach -The study uses the computationally efficient ADCC GARCH model to...

India's services-sector led growth has been receiving a lot of global attention. The growth is more skewed towards knowledge and skill intensive sectors and this has brought into focus the importance of skilled manpower. Fortunately, India has been blessed with the largest talent pool in the...