The development of the Internet as a new communication medium between companies and consumers has outlined in time a number of unique benefits for the marketing promotional strategy, but it also outlined several disadvantages often related to the violation of the consumers’ rights. Using...

Indiferent de tipul de blog folosit, natura mesajului, acuratetea informatiilor precum si credibilitatea acestora sunt esentiale pentru atingerea obiectivelor. Specialistii in comunicarea online spun ca blogul presupune in primul rand un dialog intre companie si publicul sau, iar temele...

Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer...

There is a big interest shown in studies regarding the privacy concerns and trust issues of Internet users related to electronic commerce and monetary transaction, e-mail marketing campaigns or the way websites use personal information. Our study proposes a research model for the investigation...

In the digital economy, information plays a key role, as currency that makes the knowledge society further develop. In such world, ensuring privacy of personal data without restricting data flows and the economic and social benefits generated can prove in practice to be quite challenging. In the...

The authors are professors of marketing and marketing information systems at the Academy of Economic Studies in Bucharest, which allowed them to achieve a very accurate summary of those elements of information systems that support the marketing activities of an organization. The book was written...

The Internet has fundamentally changed communication among consumers and is likely to impose similar changes for marketing in general. As a result, marketers face a great number of challenges arising from the need to incorporate a growing number of new technologies into their communication,...

Internetul are deja un impact fundamental asupra modului in care intreprinderile comunica cu clientii si furnizorii lor, modului in care persoanele isi cauta de lucru, modului in care consumatorii gasesc informatii si servicii, ca si asupra felului cum sunt transmise stiri si mesajele publicitare.

Organizations which until 2009 were profitable in 2010, profits have fallen considerably, making firms to turn increasingly towards more virtual environment. The Internet has become nowadays the best way to increase profit due to limited costs, reduced time, especially due to firm-customer...

Cultural services’ importance can be highlighted by the complexity of the needs satisfied and the advantages they offer to the national or urban development. In this context, the paper supports the necessity of adjusting the cultural services to the audiences’ wishes, by revealing the...