Economies in knowledge-based societies grow faster than in previous agricultural and industrial societies. This growth is based on the information and communications technology (ICT) development. The production function of ICT industries shows increasing returns to scale. The network effect of...

Utility computing services constitute business opportunities in the customer-to-customer (C2C) marketplace. Providers deal with the risks and uncertainties faced by users while transacting with unfamiliar counterparts. Ensuring trustworthy transactions among unfamiliar users is an important...