This paper examines the images of audit firms in Spain. Spain offers a valuable research context in that it is a relatively new audit market and one where the top company audits are not totally dominated by the large multinational audit firms, allowing for a comparison of the images of such...

In recent years, there has been a large growth in audit markets around the world as many formerly planned economies have moved to become market economies (transitional economies) and the Big Six (now the Big Five) accountancy firms have established a large presence in many of these economies....