The marketing activity of a successful enterprise represents a continuous effort to adapt itself to the dynamic factors of marketing environment, to re-evaluate and capitalise on the opportunities, based on a direct relation with its internal resources. One of major challenges of enterprises,...

The fundamental and applied research, the technologic transfer and more particularly, the innovation work – as a component part of the said research activity – stand for aspects to which economies have, lately, started to grant increased importance. The rapid changes in the characteristics...

Economic reality worldwide is marked by the evolution of globalization. This process entails effects that are perceived differently at national economy levels, function of their degree of development.We will proceed by attempting a survey of aspects pertaining to the relationship between...

The EU integration is a complex process that involves a series of coherent actions taken by the New Member States which must give priority to both nominal and real convergence in order to eventually succeed to adopt the single currency. Romania has made a significant progress, but the...

Apart from proper dimensioning of the necessary staff, professional training of the managers,redesigning the HR management may result in improving the organizational culture, which is essential for managerial reengineering. Therefore, managerial reengineering requires the existence of a flexible...

Economic reality worldwide is marked by the evolution of globalization. This process entails effects that are perceived differently at national economy levels, function of their degree of development. We will proceed by attempting a survey of aspects pertaining to the relationship between...

Global communication is based on a basic principle very clear: in a company, everything communicates. Each expression of communication should be considered as a vital element of enterprise identity and personality. Also, global communication is developed based company’s history and heritage,...

The main reasons that compel companies to internationalize their assets refer to obtaining both the highest possible profits against the lowest costs, and also an increased profitability. This being the context, the transnational companies shall become the globalization process main motor, since...