This study estimates a path model to examine the relationships among marketing mix elements, brand attitudes and purchase intentions, and compares the path models between global and domestic SPA brands. For this study, four SPA brands, including domestic brands (Codes Combine and Who-a-u) and...

This study attempts to examine the influence that negative WOM (NWOM) has in an online context. It specifically focuses on the impact of the service failure description and the perceived intention of the communication provider on consumer evaluations of firm competence, attitude toward the firm,...

The present generation of Korean youth in Japan reflect considerable personal alienation in response to the disparagement and degradation endured since the arrival of their parents or grandparents. in Japan Examined psychoculturally the Korean minority in Japan are presented with a numbers of...