Les thèmes essentiels du marketing en 40 Fiches synthétiques, claires et structurées. Chaque fiche peut être étudiée séparément. Chaque thème est introduit par un mini encadré (Point clé) et clôturé par "L'œil du professionnel" qui donne un éclairage professionnel sur les notions...

Martin and Tesser (1989, 1996) proposed a “rumination theory” to describe a form of behavior where individuals dwell on recurrent negative thinking for no particular reason. Adopting a motivational approach, they present rumination as an often counterproductive thinking which stems from a...

L’objectif de cet article est de proposer un éclairage théorique neuf sur une problématique déjà ancienne : quelles sont les dynamiques de l’expérience muséale ? Nous proposons de porter un nouveau regard sur la question en mobilisant deux cadres théoriques innovants : la CCT et la...

Martin and Tesser (1989) proposed a “rumination theory” to describe an unintentional and recurrent cognitive process where the individuals dwell on recurrent negative thoughts despite the absence of immediate environmental cueing. Their motivational approach presents rumination as a...

The aim of this article is to enlight the relevancy of the concept of place attachment in order to qualify the affective relationship between consumers and service areas, particularly leisure places. This paper reviews the overall results obtained so far by researchers and highlights the...

Place attachment is one’s strong emotional bond with a specific location. While there are numerous studies on the topic, the literature pays little attention to commercial settings. This is because they are seen as too insipid to rouse attachment. Consumer research, however, suggests...

Price regulation and competition patterns in the ethical drug industry in france This article gives the results of an econometric modelization of the ethical drugs price and quantity determination institutionnal process for France. From price and promotion elasticities, it is shown that...

Efficiency of financial markets is one of the most studied subjects in theoretical finance. Formalization of this idea is realised by the random walk model. Numerous tests have been developed to validate the hypothesis of identically and independently distributed innovations. But the results of...

Management control practices are influenced by different professional groups, their interpretations and power struggles. We study a company whose strategy and daily management rely on non financial stakes, notably upon the concept of “brand”. We show how management accountants introduce a...

Les nations du sud de la zone Euro ont connu la prospérité dans les années qui ont suivi la création de la monnaie unique. Le bond de la consommation et l’élévation du niveau de vie se sont hélas révélés être des mirages. En favorisant un endettement massif, l’Euro a encouragé un...