This paper aims to highlight, from a marketing perspective, the manner and conditions in which small and medium-sized enterprises can use modern management methods in planning the marketing activity. Using modern methods of management are particularly important for managers of these...

Invatamantul romanesc, asemenea intregii economii, se confrunta din ce in ce mai mult cu cerintele economiei de piata, fiind afectat de concurenta, de procesul integrarii europene si mai ales de necesitatea satisfacerii nevoilor studentilor in aceste noi conditii. Din acest motiv, institutiile...