Critical for international marketers in volatile markets is understanding of factors that influence consumer responses during a product-harm crisis. Applying social psychology concepts of heuristic judgments and attribution theory, the authors study mistrust of non-contaminated but...

The food miles concept, originating in the UK and given much prominence in the news media, has been used to imply that importing food from distant countries is inherently more wasteful than growing and consuming local produce. What impact is this potential non-tariff barrier having on consumer...