The current research explores the potential to develop a cherry-apple hard cider market as a potential means to increase demand for and the value of Michigan fruit grower's product. Factors affecting both the development of hard cider markets in Michigan and cherry-apple hard cider were...

This paper provides an empirical validation of the Peterson, Wysocki & Harsh (PWH) framework for coordination strategy decisions, drawing evidence from four firms' procurement strategies in São Paulo's fresh produce markets. The results support the hypothesis that the PWH framework provides...

Companhia Brasileira de Distribuiçao is Brazil's largest retailer. Fresh produce is both a profitable and strategically key sector for the firm; however they have trouble obtaining adequate supplies of fresh produce to meet their merchandising needs. This case study addresses their fresh...

Transaction cost economics revolutionized economists understanding of coordination strategy decisions, bringing into the economic equation questions of how the attributes of a transaction affect the governance decision, particularly given the reality of bounded rationality and possibility for...

This paper reports the results of market place and consumer research for hard apple cider. The objectives of the research were to determine potential demand for and constraints to the supply of hard apple cider in Michigan. The research was undertaken using on-site and focus group interviews of...

Nutritional value is an important attribute of foods whose benefits can only be experienced by repetitive consumption in long run. Consumers’ knowledge about the importance and usefulness of specific nutrients in a food product may influence their subjective expectation of the product’s...

This paper examined the relationships between growers’ choice of market channel (emphasizing the supermarket market-chan-nel versus others), technology use, and grower characteristics such as human capital and farm size. Three key ï¬ndings emerged. First, both tomato and lettuce growers...

Experimental Economics methods are used to determine Hispanic consumers’ sensory acceptance of pasture-fed beef and evaluate visual and taste influences on their overall preferences and willingness-to-pay (WTP). Two hundred and thirty-one Hispanic consumers in four experimental sites in...