One method of implementing value-based marketing is a component pricing system. This research develops and evaluates alternative component pricing systems for pork. Two electronic technologies for estimating carcass components (optical probe and electromagnetic scanner) were evaluated on two...

Agribusiness has become an important part of undergraduate agricultural economics programs. Will these programs continue to serve the needs of both industry and students in the future? To survive and thrive, agribusiness programs must pursue an aggressive niche strategy. Programs must be more...

An application of tests of economically rational behavior by fertilizer retailers is presented. Tests are developed to measure efficiency of variable cost minimization, revenue maximization, and profit maximization. These tests include standard linear programming-based nonparametric efficiency...

Firm behavior in export market strategies and firm export performance were examined in the U.S. wine industry using longitudinal data on export transactions taken from the PIERS (Port Import/Export Reporting Service) Foodstuff Data Library from 1983 to 1991. A set of naive decision rules was...

Facilitated business-to-business (B2B) word-of-mouth (WOM) is becoming an important marketing tactic. A paucity of academic research has measured the effectiveness of facilitated B2B WOM. Previous research has also failed to adequately measure its effectiveness on target audiences' purchase...

The objective of this study was to determine the relative importance of five drivers of adoption for 15 different precision agricultural services offered by farm input suppliers. These drivers included: expected benefits, firm resources, strategic fit, technology complexity/uncertainty and...

Supply chain management has become an increasingly important topic to agribusiness managers during the past five years. Drivers of this trend include buyers seeking higher levels of customer service and efforts by firms to control costs, especially inventory. This case introduces the reader to...

This paper explores the factors guiding Internet adoption by agribusiness firms. The relationship between Internet strategies and manager perceptions on the barriers to and catalysts for Internet adoption are analyzed in a supply-chain management framework. Using factor analysis and an ordered...

This case study explores Farm Credit Services of Mid-America's (FCS MA) process of identifying and implementing new technology needed to meet the needs of their customer relationship management (CRM) program. This case illustrates the key challenges facing firms as their CRM programs are...