<title>ABSTRACT</title> Mission statements are critical elements in the long-term success of for-profit and not-for-profit organizations. In “Beyond the Mission Statement: Alternative Futures for Today's Universities,” Finley, Rogers, and Galloway (2001) identify a number of possible identities they...

<title>ABSTRACT</title> Understanding the factors that influence alumni giving is a critical task of institutional marketers and development officers. To better understand the factors that influence alumni support, this research reports the results of a field experiment in which the effect that acknowledgement...

Company experience is that environmental constraints are throttling business progress. Pressures from legislation, insurance, finance and stakeholders, who all demand evidence of environmental excellence, are ever increasing. At the same time, the economic system is driving business in a...

<title>ABSTRACT</title> The purpose of this paper is to present a timely marketing plan (or model), showing several strategies and contingency plans that might allow institutional leadership to act decisively and successfully during these difficult enrollment years. This plan exposes the reader to an orderly...