The Nigerian consumer obsession with foreign-made goods has had a detrimental effect on the domestic manufacturing industry. This paper uses conjoint analysis to investigate the importance of a product's country-of-manufacture relative to other attributes in the Nigerian consumer choice. It was...

The local DC Power Distribution System of More Electric Aircraft is one of the cores of the electric power transmission. Because of some unidirectional devices (diode bridge and anti-run-back diodes), the system is not totally reversible. Some storage and dissipation systems are necessary to...

Grocery store managers change prices on a weekly basis either as part of price promotions or in response to changes on their supply side. Consumers experience this price variability and may respond to it. Even though behavioral literature suggests that price variability affects consumers'...