Focusing on the global alcoholic beverages industry in the last 50 years, this study explains the different ways in which brands can be traded internationally and the impact of this trade on firms' global strategies, structures and operations. It argues that the increase in the trading of brands...

This study analyses the strategic role of brands, in explaining the management of business in the global alcoholic beverages industry and also the techniques used by firms to exploit economies of scale and scope in the international marketplace. It explains the different ways in which brands...

This paper provides an account of how entrepreneurs have contributed to the development of successful global brands in consumer goods industries in the twentieth century and why so few independent brands survived the merger waves of the 1980s. The industries analysed are those where the...

Focusing on the global alcoholic beverages industry in the last 50 years, this study explains the different ways in which brands can be traded internationally and the impact of this trade on firms' global strategies, structures and operations. It argues that the increase in the trading of brands...

Brands have played a critical role in the evolution of multinationals in alcoholic beverages. As this article shows, brands often determined the nature and scope of mergers and acquisitions in this industry and so help explain the successive merger waves that have transformed it since the 1960s....

Since the banking crisis of 2008 the global economy is perceived as riskier than before. Firms that cannot manage risks have withdrawn from countries in which they previously invested. These problems are not new. For centuries firms have invested in risky foreign environments, and many of them...