Generic dairy promotion is big business. The 1983 Dairy and Tobacco Adjustment Act requires that all dairy farmers pay a promotion assessment of 15 cents per hundredweight on all milk sold commercially. Of the total assessment, up to 10 cents may be retained locally to fund regional or state...

The market impacts of generic dairy advertising are assessed using an industry model which encompasses supply and demand conditions at the retail, wholesale, and farm levels, and government intervention under the dairy price support program. The estimated model is used to simulate price and...

An econometric framework for estimating a two-regime dairy structural system is presented. Failure to account for switching between regimes due to government price intervention raises the problem of selectivity bias. Further, since a structural system of equations is involved, the problem is not...

During the summer of 1990 we asked all of the U.S. commodity promotion organizations we could identify to complete a questionnaire about their objectives, program activities, and evaluation methods. The 116 organizationsthat responded had a total staff of 2,017 and invested over $750 million in...