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The emergence of CSR as an advertising topic: A longitudinal study of German CSR advertisements
Mogele, Bastian
;
Tropp, Joerg
- In:
Journal of marketing communications
16
(
2010
)
3
,
pp. 163-182
Persistent link: https://www.econbiz.de/10008424687
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Die Marketingzukunft der Finanzdienstleister : Perspektiven und Konzepte im Kontext neuer medialer und kommunikativer Bedingungen
Tropp, Jörg
(
contributor
);
Reichel, Denis
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004909923
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3
BETRIEBSWIRTSCHAFT - Bankmarketing: Die Zukunft hat längst begonnen
Tropp, Jörg
;
Reichel, Denis
- In:
Die Bank : Zeitschrift für Bankpolitik und Praxis
(
2007
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10007741193
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