In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We describe three new frontiers...

According to theories of cultural neuroscience, Westerners and Easterners may have distinct styles of cognition (e.g., different allocation of attention). Previous research has shown that Westerners and Easterners tend to utilize analytical and holistic cognitive styles, respectively. On the...

Giving to others is individually costly, yet generates benefits to the recipient. Such altruistic behavior has been well documented in experimental games between unrelated, anonymous individuals. Matters of social distance between giver and receiver, or between giver and a potential bystander,...

This paper reports results of an incentivized laboratory experiment manipulating an extremely weak social cue in the Dictator Game. Prior to making their decision, we present dictators with a simple visual stimlulus: either three dots in a “watching-eyes” configuration, or three dots in a...