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Shopping orientations are psychographic measures that have been used to discern consumers’ preferences for shopping media. In this study, shopping orientations and their relationship with consumers’ actual use and intention to use online shopping are examined. Data for the study...
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Integration in the supply chain has been conceptualized and researched from multiple perspectives. In this study, we empirically examine the multi-dimensionality of supply integration and explore its relational antecedents. Analyses of data collected from 276 manufacturing companies show support...
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In today's hypercompetitive environment, firms that are agile tend to be more successful. However, despite the widely accepted importance of agility, there is limited research on this construct. In this study we aim to conceptually define and operationalize firm's customer agility. We propose...
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