The aim of this paper is to define vehicles of marketing development for a firm offering eco-designed products. The first section defines the concept of eco-design and shows that it is both a technical and a managerial innovation. The second section presents the analytical framework: CSR...

In this study we propose conceptualizing Fair Trade as a form of social innovation. Our goal is to better understand its failure to gain general acceptance by examining consumer resistance to innovation. Research methods include observation (consumption behavior in a canteen) and face-to-face...

Consumers are faced with an increasing number of sustainable food labels. These different labels may be complementary or add to the increasing competition of product information in consumers' minds. We investigate: (1) the perceptions that consumers in the UK have about sustainable labels vs....

Conceptualiser le commerce équitable (CE) comme une innovation sociale permet d’éclairer ses problèmes de diffusion en étudiant la résistance à l’innovation. Une étude terrain en deux volets (quasi-expérimentation et entretiens qualitatifs) montre que lever les freins individuels ne...