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Social Meaning in Supermarkets as a Direct Route to Improve Parentsâ€™ Fruit and Vegetable Purchases

Payne, Collin R.; Niculescu, Mihai - In: Agricultural and Resource Economics Review 41 (2012) 1

Direct and indirect attempts to increase parentsâ€™ fruit and vegetable purchases have had little, if any, success. Most of the disappointing results are reported in the grocery environment. In this context, embedding messages with social meaning may have a significant impact on current...

Persistent link: https://www.econbiz.de/10011142638

One-to-One and One-to-Many Business Relationship Marketing: Toward a Theoretical Framework

Niculescu, Mihai; Payne, Collin R.; Krishnan, Vijaykumar - In: Journal of business-to-business marketing 20 (2013) 2, pp. 51-64

Persistent link: https://www.econbiz.de/10010157590

Strategic positioning in Romanian higher education

Niculescu, Mihai - In: Journal of organizational change management 19 (2006) 6, pp. 725-737

Persistent link: https://www.econbiz.de/10007305425

Anthropomorphic responses to new-to-market logos

Payne, Collin R.; Hyman, Michael R.; Niculescu, Mihai; … - In: Journal of marketing management : MM 29 (2013) 1, pp. 122-140

Persistent link: https://www.econbiz.de/10010093122

A tale of two theories: Sympathy or competition?

Torres, Ivonne M. - In: Journal of Business Research 60 (2007) 3, pp. 197-205

Persistent link: https://www.econbiz.de/10005474056

Observations - Hispanic-targeted Advertising: More Sales? This study uses sales data to evaluate whether a Hispanic-targeting plus general advertising policy is superior to a general advertising only policy for firms that wish to allocate financial resources as efficiently as possible.

Torres, Ivonne M.; Gelb, Betsy D. - In: Journal of advertising research 42 (2002) 6, pp. 69-76

Persistent link: https://www.econbiz.de/10006507770

A tale of two theories: Sympathy or competition?

Torres, Ivonne M. - In: Journal of business research : JBR 60 (2007) 3, pp. 197-205

Persistent link: https://www.econbiz.de/10007594705

Policy Watch: Commentaries and Viewpoints - Warning and Informing the Domestic International Market

Torres, Ivonne M.; Gelb, Betsy D.; Noriega, Jaime L. - In: Journal of public policy & marketing : JPP & M ; an … 22 (2003) 2, pp. 216-222

Persistent link: https://www.econbiz.de/10007029889

Does Hispanic-targeted advertising work for services?

Torres, Ivonne M.; Briggs, Elten - In: The journal of services marketing 19 (2005) 3, pp. 150-156

Persistent link: https://www.econbiz.de/10007098343

What Products Can Benefit From African American Advertising Appeals? The Moderating Role of Product Involvement

Torres, Ivonne M.; Luna-Nevarez, Cuauhtemoc - In: Journal of current issues and research in advertising : … 33 (2012) 1, pp. 37-56

Persistent link: https://www.econbiz.de/10009974248