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Preferencia temporal en el cerebro: Una revisión crítica de las contribuciones de la neuroeconomía al estudio de la elección intertemporal

San Martín, René; Isla, Pablo; Melis, Camilo - In: El Trimestre Económico LXXIX (2) (2012) 314, pp. 449-473

Human decision-making tends to involve costs and benefits distributed over time. This article reviews the current state of neuroimaging research on how the brain produces inter-temporal choices. It is proposed that while it is unlikely that neuroscience is the appropriate field to decide between...

Persistent link: https://www.econbiz.de/10010548328

Notas y comentarios - Preferencia temporal en el cerebro: Una revisión crítica de las contribuciones de la neuroeconomía al estudio de la elección intertemporal

San Martín, René; Isla, Pablo; Melis, Camilo - In: El trimestre económico 79 (2012) 314, pp. 449-474

Persistent link: https://www.econbiz.de/10009973924

The future of communications - AGENCIES - Why should you appoint a global agency group? How global groups are becoming service businesses in their own right.

Sorrell, Martin - In: ADMAP : for decisionmakers in advertising, marketing, … 39 (2004) 9, pp. 20-21

Persistent link: https://www.econbiz.de/10006754649

ICAEW - Guest column

Sorrell, Martin - In: Accountancy : the leading magazine of the accounting world 139 (2007) 1361, pp. 106-107

Persistent link: https://www.econbiz.de/10007595130

The power of brands - As China's vast market matures, watch for the development of powerful Chinese brands -- On a global scale.

Sorrell, Martin - In: ADMAP : for decisionmakers in advertising, marketing, … (2008), pp. 6-7

Persistent link: https://www.econbiz.de/10007917548

View from the top - The outlook for 2009 is not all gloom. Six industry leaders give their predictions and advice on how to turn a challenge into an opportunity.

Sorrell, Martin; Lerwill, Robert; Fox, Martha Lane; … - In: ADMAP : for decisionmakers in advertising, marketing, … (2009), pp. 22-23

Persistent link: https://www.econbiz.de/10008168327

LAST WORD: ASSESSING THE STATE OF PUBLIC RELATIONS

Sorrell, Martin - In: The Public relations strategist : issues and trends … 3 (1997) 4, pp. 48

Persistent link: https://www.econbiz.de/10008122324

Executive Insights: Globalization -- Scale versus Sensitivity

Sorrell, Martin - In: Journal of international marketing 3 (1995) 3, pp. 97-102

Persistent link: https://www.econbiz.de/10007254865

Riding the Rapids

Sorrell, Martin - In: Business strategy review 8 (1997) 3, pp. 19-26

Persistent link: https://www.econbiz.de/10007197684

THE HBR INTERVIEW - Technology, Tradition, And the Mouse - Thoughts on Disney in China, modernizing Mickey, stewarding a great brand — And more An interview with Disney CEO Robert A. Iger

Ignatius, Adi - In: Harvard business review : HBR (2011), pp. 112-118

Persistent link: https://www.econbiz.de/10009174753

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