Our article maintains that advertising communication, as a form of commercial communication, is an important part of public communication. Ads are not just forms of promoting products or services, but also modern forms of speech that contribute significantly to the formation of the...

The capacity of a company to reach its business targets is closely linked to the effectiveness of its communication strategies. Building brad value or strengthening an existing brand involves different ways of communication but all have, as a starting point, a good knowledge of the consumers’...

Our paper analyzes the relation between social media and political movements in contemporary world. Many authors consider that social media, especially social networking sites such as Facebook and Twitter are responsible for triggering the revolutions in the Arab world. Is the “Arab Spring”...