In the last decades, nutrition labels have provided an increasing amount of information about the nutritional value of a foodstuff, in a variety of patterns, having the main goal to help consumers in making healthier food choices. Now, many questions appeared related to the effectiveness of...

The present development of the market of foods with nutrition and health claims shows some issues with regards to consumers’ understanding and perception. Many items influencing consumer preferences may affect the perception of foods with health-related benefits. In the present study, results...

The positive image of organic products among consumers has grown gradually. Today, this image is based on a number of researches and studies conducted by specialized government bodies and private organizations and research institutes that show that these products offer, in terms of their...

Consumer`s health protection has become a major concern of global public policies, given that overweight and obesity have alarmingly increased, particularly among children and teens. The paper addresses one of the current problems caused by globalization, namely the obvious tendency of young...

Attracting new customers is an objective pursued by any organization, which in the actual competitive environment is almost inevitably facing with a phenomenon of customer migration. Therefore, lost customers must be replaced and this process involves specific activities of prospects...

Fast food is often regarded as a form of cultural imperialism. Fast-food products, originating in the U.S.A., are considered by the critics of this phenomenon as responsible for eroding the interest in local food traditions and affecting their continuity. Based on the results of some researches...

Alimentatia de tip fast-food cristalizeaza temerile privitoare la standardizarea alimentatiei si pe acelea referitoare la ascendentul culturii americane asupra lumii, fiind privita adesea ca o forma de imperialism cultural. Produsele fast-food, originare din SUA, sunt considerate de criticii...