There are many avenues for consumers to transact with one another. Consumers are increasingly trying to find ways to interact and transact with other consumers via the Web. This study utilizes young adults to assess a consumer’s choice to use consumer-to-consumer (C2C) electronic commerce...

Consumer-to-consumer (C2C) e-commerce is a growing area of e-commerce. However, according to a meta-analysis of critical themes of e-commerce, C2C e-commerce was only represented in the area of online auctions (Wareham, Zheng, & Straub, 2005). C2C e-commerce can encompass much more than just...