<DIV>Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus...</div>

The present study compared the effects of content, process, and passive types of third party intervention on the bargaining behavior of pairs of group representatives. The setting was a simulated school board-teachers' union dispute over a new contract. Each side was represented by one person...