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A relational classification of online banking customers

Rajaobelina, Lova; Brun, Isabelle; Toufaily, Élissar - In: The international journal of bank marketing : IJBM 31 (2013) 3, pp. 187-205

Persistent link: https://www.econbiz.de/10010099632

Le livre blanc du Bassin annécien - Une démarrhe aussi instructive qu'opérationnelle

Brun, Isabelle; Pacini, Vincent - In: Futuribles : analyse et prospective ; revue mensuelle (2007) 328, pp. 23-38

Persistent link: https://www.econbiz.de/10007942757

Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception

Ricard, Line; Perrien, Jean - In: Journal of Business Research 45 (1999) 2, pp. 199-209

Persistent link: https://www.econbiz.de/10005477647

Children's influence on family decision-making: a restaurant study

Labrecque, JoAnne; Ricard, Line - In: Journal of Business Research 54 (2001) 2, pp. 173-176

Persistent link: https://www.econbiz.de/10005473737

Children's influence on family decision-making: a restaurant study

Labrecque, Joanne; Ricard, Line - In: Journal of business research : JBR 54 (2001) 2, pp. 173-176

Persistent link: https://www.econbiz.de/10006724912

SPECIAL ISSUE: STRATEGY IMPLEMENTATION AND ASSESSMENT RESEARCH - Explaining and Evaluating the Implementation of Organizational Relationship Marketing in the Banking Industry: Clients' Perception

Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 45 (1999) 2, pp. 199-210

Persistent link: https://www.econbiz.de/10006730906

The Implementation of Relationship Marketing in Commercial Banking

Perrien, Jean; Filiatrault, Pierre; Ricard, Line - In: Industrial marketing management : the international … 22 (1993) 2, pp. 141-148

Persistent link: https://www.econbiz.de/10006358905

The Meaning of a Marketing Relationship: A Pilot Study: The marketing relationship does not mean the same for a supplier or a buyer

Perrien, Jean; Ricard, Line - In: Industrial marketing management : the international … 24 (1995) 1, pp. 37-44

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Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

Toufaily, Elissar; Ricard, Line; Perrien, Jean - In: Journal of Business Research 66 (2013) 9, pp. 1436-1447

The growing number of academic studies about online customer loyalty shows that diversity, if not divergence, exists regarding the measurement and conceptualization of online loyalty. By multiplying the theoretical foundations for the study of online loyalty, researchers have identified...

Persistent link: https://www.econbiz.de/10010666044

Customer loyalty to a commercial website: Descriptive meta-analysis of the empirical literature and proposal of an integrative model

Toufaily, Elissar; Ricard, Line; Perrien, Jean - In: Journal of business research : JBR 66 (2013) 9, pp. 1436-1447

Persistent link: https://www.econbiz.de/10010121581