Marketing thrives on secrets, yet surprisingly little formal attention has been paid to how the marketing of secrecy and the secrecy of marketing can play a significant role in contemporary organizations. We draw upon the fields of organizational studies, psychology, and marketing to develop a...

This research investigated the factors that influence a decision that is often faced by employees who have made a transition from one organization to another: the decision about whether to protect secrets of their former employer or to share them with their new co-workers. A total of 111...

The following sections are included: <ul><li class="bullet">Introduction</li></ul> <ul><li class="bullet">Literature Review <ul><li class="bullet"> Closed versus open innovation</li><li class="bullet"> Empirical research on open innovation: A state-of-the-art</li><li class="bullet"> Need for a dynamic perspective on open innovation</li></ul> <p></li></ul> <ul><li class="bullet">Methodology <ul><li class="bullet"> Data</li><li class="bullet"> Variables <ul><li class="bullet"> Reliance on external and internal information sources</li><li class="bullet">...</li></ul></li></ul></li></ul></p>