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Peltier, James W.
24
Schibrowsky, John A.
22
Schultz, Don E.
5
Drago, William
4
Hay, Amanda
4
Nill, Alexander
4
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3
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Journal of marketing education : JME
15
Journal of advertising research
4
European journal of marketing : EJM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International small business journal
2
Strategic change : SC ; briefings in entrepreneurial finance
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of Advertising Research
1
Journal of Consumer Affairs
1
Journal of Urban Economics
1
Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of small business and enterprise development
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Marketing intelligence & planning
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Interactive IMC: The Relational-Transactional Continuum and the Synergistic Use of Customer Data - This article proposed and tested the synergistic value of the relational-transactional data continuum for developing interactive integrated marketing communications. While all types of data are important for developing individualized marketing and communication strategies, relationship-oriented data ...
Peltier, James
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
46
(
2006
)
2
,
pp. 146-159
Persistent link: https://www.econbiz.de/10007379258
Saved in:
2
Leveraging Customer Information to Develop Sequential Communication Strategies: A Case Study of Charitable-Giving Behavior - Longitudinal communications move customers through the relationship hierarchy, integrating attitudinal, motivational, and psychographical data for understanding sequential and interactive relationships.
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
Journal of advertising research
42
(
2002
)
4
,
pp. 23-41
Persistent link: https://www.econbiz.de/10006508375
Saved in:
3
Interactive Psychographics: Cross-Selling in the Banking Industry - This paper presents the findings from a study designed to investigate the use of "interactive psychographics" to develop cross-selling strategies. Interactive psychographics is the process of identifying psychographic-based segments, profiling the segments, matching individuals to the resulting segments, and developing actionable ...
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
; …
- In:
Journal of advertising research
42
(
2002
)
2
,
pp. 7-22
Persistent link: https://www.econbiz.de/10006509470
Saved in:
4
Articles - A Professional School Approach to Marketing Education
Schibrowsky, John A.
;
Peltier, James W.
;
Boyt, Thomas E.
- In:
Journal of marketing education : JME
24
(
2002
)
1
,
pp. 43-55
Persistent link: https://www.econbiz.de/10006267844
Saved in:
5
Virtual Communities and the Assessment of Online Marketing Education
Peltier, James W.
;
Drago, William
;
Schibrowsky, John A.
- In:
Journal of marketing education : JME
25
(
2003
)
3
,
pp. 260
Persistent link: https://www.econbiz.de/10006251261
Saved in:
6
A hierarchical model of the internal relationship marketing approach to nurse satisfaction and loyalty
Peltier, James W.
;
Schibrowsky, John A.
;
Nill, Alexander
- In:
European journal of marketing : EJM
47
(
2013
)
5
,
pp. 899-916
Persistent link: https://www.econbiz.de/10010132242
Saved in:
7
The Interdependence of the Factors Influencing the Perceived Quality of the Online Learning Experience: A Causal Model
Peltier, James W.
;
Schibrowsky, John A.
;
Drago, William
- In:
Journal of marketing education : JME
29
(
2007
)
2
,
pp. 140-153
Persistent link: https://www.econbiz.de/10007758339
Saved in:
8
The state of internet marketing research: A review of the literature and future research directions
Schibrowsky, John A.
;
Peltier, James W.
;
Nill, Alexander
- In:
European journal of marketing : EJM
41
(
2007
)
7-8
,
pp. 722-733
Persistent link: https://www.econbiz.de/10007763295
Saved in:
9
Understanding the Antecedents to the Adoption of CRM Technology by Small Retailers: Entrepreneurs vs Owner-managers
Peltier, James W.
;
Schibrowsky, John A.
;
Yushan Zhao
- In:
International small business journal
27
(
2009
)
3
,
pp. 307-336
Persistent link: https://www.econbiz.de/10008256181
Saved in:
10
Interactive integrated marketing communication: Combining the power of IMC, the new media and database marketing
Peltier, James W.
;
Schibrowsky, John A.
;
Schultz, Don E.
- In:
International journal of advertising : the quarterly …
22
(
2003
)
1
,
pp. 93-116
Persistent link: https://www.econbiz.de/10008118405
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