Consumer decision-making involves the evaluation of options either in isolation or in relation to other alternatives present at the environment. According to Hsee’s evaluability hypothesis, it is easier to evaluate product attributes when they are juxtaposed (i.e., presented jointly) than when...

Instead of using your judgment to combine judgmental and statistical forecasts, just average them. Also, using your judgment to adjust a statistical forecast is better than modifying your judgmental forecast on the basis of a statistical one. Judgmental adjustment is likely to be more successful...

How well can people use autocorrelation information when making judgmental forecasts? In Experiment 1, participants forecast from 12 series in which the autocorrelation varied within subjects. The participants showed a sensitivity to the degree of autocorrelation. However, their forecasts...