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Measuring the Effectiveness of Destination Marketing Campaigns: Comparative Analysis of Conversion Studies
Pratt, Stephen; McCabe, Scott; Cortes-Jimenez, Isabel; … - In: Journal of travel research : a quarterly publication of … 49 (2010) 2, pp. 179-191
Persistent link: https://www.econbiz.de/10008424091
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Measuring the Socio‐Economic Legacies of Mega‐events: Concepts, Propositions and Indicators
Li, ShiNa; McCabe, Scott - In: International journal of tourism research 15 (2013) 4, pp. 388-402
Persistent link: https://www.econbiz.de/10010141509
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THE HAPPINESS FACTOR IN TOURISM: SUBJECTIVE WELL-BEING AND SOCIAL TOURISM
McCabe, Scott; Johnson, Sarah - In: Annals of tourism research : ATR ; a social sciences journal 41 (2013), pp. 42-65
Persistent link: https://www.econbiz.de/10010098255
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WHO NEEDS A HOLIDAY? EVALUATING SOCIAL TOURISM
McCabe, Scott - In: Annals of tourism research : ATR ; a social sciences journal 36 (2009) 4, pp. 667-689
Persistent link: https://www.econbiz.de/10008890559