The objective of the case is to have students analyze policy factors regarding the possibility of using sugar beets as an ethanol feedstock. Jim Horvath, CEO of American Crystal Sugar Company, is preparing a presentation for his cooperative's annual meeting. Students are asked to consider...

Precision agriculture has been practiced since the early 1990s, but the adoption rate of this technology has been slower than experts had predicted. This study explores the role of public- and private-sector financial assistance in the adoption of variable-rate fertilizer application. Public-...

The objective of the case is to have students analyze policy factors regarding the possibility of using sugar beets as an ethanol feedstock. Jim Horvath, CEO of American Crystal Sugar Company, is preparing a presentation for his cooperative's annual meeting. Students are asked to consider...

Marketers often need to analyze and predict market share for a brand or a firm. These predictions can be based on product attributes and marketing variables. Two analytical techniques have been shown to be better at this task than other models: Multinomial Logit (MNL) and the Multiplicative...