Positive corporate cultures can make a significant contribution to corporate performance. The issue for senior management is how they may be engendered. This paper replies to an earlier paper in EMJ describing Audi's method of tackling the issue, highlighting some more general points and...

The typology of customer value (Holbrook 1994a, 1994b) posits that ethics (including justice, virtue, and morality) is one of eight kinds of value that may be obtained in the consumption experience. This paper examines ethics as a customer value and its relationship to the other of types...