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La segmentation de la population touristique fondée sur les niveaux de dépenses des consommateurs
Legohérel, Patrick
- In:
Revue française du marketing
(
1997
)
163
,
pp. 37-54
Persistent link: https://www.econbiz.de/10007929411
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A cross-category investigation into the effects of nine-ending pricing on brand choice
Ngobo, Paul-Valentin
;
Legohérel, Patrick
;
Guéguen, Nicolas
- In:
Journal of retailing and consumer services
17
(
2010
)
5
,
pp. 374-386
Persistent link: https://www.econbiz.de/10008441181
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