Taking the new consumer requirements for products linked to regional identity and cultural heritage into consideration, today's transnational companies have modified their strategies. By using a regional or geographic indication, it is possible to exploit existing associations that consumers...

One of the contemporary “turns” in management studies is the “performativity” turn. In this paper, we present a genealogy of the concept of performativity as it has been used in management and organization studies (MOS). Starting with the work of Austin, Bateson, Goffman and Lyotard, we...