Customer loyalty programs constitute an important customer relationship management tool, adopted by multiple industries. This study investigates how customers perceive benefits from a loyalty program that enhance their loyalty to that program directly, as well as to the company indirectly...

As a social phenomenon, the elitist, snobbish and conspicuous nature of luxury in Europe and early America, described in Veblen's (1899) "Theory of the Leisure Class," has transcended into a democratized new luxury in the United States. This new luxury empowers a larger portion of the population...

Purpose – The purpose of this paper is to explore how executives assimilate creativity in business-to-business (B2B) services. Design/methodology/approach – The author employed an inductive, qualitative research approach to elicit and explore the definition and interpretation and individual...

Advancements in internet technology are enabling Indian entrepreneurs to engage in entrepreneurial activities and innovations using new business models to achieve scale and scope as they begin to compete in a global marketplace. An understanding of how these Indian entrepreneurs are successfully...

This article is a theory-building exploratory study conducted to investigate how female shoppers make meaning in a branded-retail store shopping experience. This study extends research on retail consumers' decision-making and the retail shopping experience using hermeneutic phenomenology. The...