The increasing provision of self-service technologies such as automated telling machines (ATMs) in retail banking means that customers now have a variety of means of carrying out their banking business In many cases, the functions of these technologies overlap with the functions of the bank...

Defining marketing's role within today's organization is often difficult and frustrating. The literature is equivocal: there is no universally accepted definition of marketing, no consensus on where the boundaries of the marketing function should lie, and no single theory of marketing [Carson,...