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Understanding motives of consumers who help

Oyedele, Adesegun; Simpson, Penny M. - In: Journal of strategic marketing 19 (2011) 7, pp. 575-590

Persistent link: https://www.econbiz.de/10009804390

Consumer Culture Plots in Television Advertising from Nigeria and South Africa

Oyedele, Adesegun; Minor, Michael - In: Journal of advertising : official publication of the … 41 (2012) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10009844414

Consumer Readings of Green Appeals in Advertisements

Oyedele, Adesegun; Dejong, Penny - In: Journal of promotion management : JPM 19 (2013) 4, pp. 435-451

Persistent link: https://www.econbiz.de/10010169603

An empirical investigation of consumer control factors on intention to use selected self-service technologies

Oyedele, Adesegun; Simpson, Penny M. - In: International journal of service industry management : IJSIM 18 (2007) 3-4, pp. 287-306

Persistent link: https://www.econbiz.de/10007766147

Signals of global advertising appeals in emerging markets

Oyedele, Adesegun; Minor, Michael S.; Ghanem, Salma - In: International marketing review 26 (2009) 4-5, pp. 521-541

Persistent link: https://www.econbiz.de/10008326560

The consumer-human-like robot interaction framework

Simpson, Penny M.; Lemaster, Jane; Oyedele, Adesegun - In: International journal of technology marketing : IJTMkt 3 (2008) 4, pp. 305-324

Persistent link: https://www.econbiz.de/10008270473

Individual assessment of humanlike consumer robots: an extended TAM with aesthetic response and tolerance

Oyedele, Adesegun; Hong, Soonkwan; Minor, Michael S. - In: International journal of technology marketing : IJTMkt 2 (2007) 3, pp. 243-263

Persistent link: https://www.econbiz.de/10008270767

Cooperative adoption of complex systems: a comprehensive model within and across networks

Hausman, Angela; Johnston, Wesley J.; Oyedele, Adesegun - In: The journal of business & industrial marketing 20 (2005) 4, pp. 200-210

Persistent link: https://www.econbiz.de/10007023224

Consumer Culture Plots in Television Advertising from Nigeria and South Africa

Oyedele, Adesegun; Minor, Michael - In: International journal of advertising : the quarterly … 41 (2012) 1, pp. 91-109

Persistent link: https://www.econbiz.de/10009976498

Web aesthetics effects on perceived online service quality and satisfaction in an e-tail environment: The moderating role of purchase task

Wang, Yong Jian; Hernandez, Monica D.; Minor, Michael S. - In: Journal of Business Research 63 (2010) 9-10, pp. 935-942

This study examines the effects of the two dimensions of web aesthetics, aesthetic formality and aesthetic appeal, on consumers' perceived online service quality and satisfaction during service encounter. The findings showed that, between task-oriented and task-free consumers, the patterns of...

Persistent link: https://www.econbiz.de/10008871559