Yang, Jianmei; Yao, Canzhong; Ma, Weicheng; Chen, Guanrong - In: Physica A: Statistical Mechanics and its Applications 389 (2010) 4, pp. 859-870
Buzzword-based viral marketing, known also as digital word-of-mouth marketing, is a marketing mode attached to some carriers on the Internet, which can rapidly copy marketing information at a low cost. Viral marketing actually uses a pre-existing social network where, however, the scale of the...
