Vehicle supply has traditionally been based on forecast-driven production, and a large fraction of cars has been sold from stock—a practice which incurs considerable cost in terms of stock holding and sales incentives. Derived from successes in other industries, the benefits of responsive...

Over the past three decades scholars have developed comprehensive insights into the operational and strategic aspect of designing and managing the supply chain. Reviewing this ample body of knowledge however one cannot help but notice a persistent disunion between the “value chain” view that...