The Growth and Social Protection Strategy (GSPS) provides the framework for Dominica’s economic and social policies over the next five years and sets out the macroeconomic framework; the growth strategy, including the enabling environment for private enterprise and sectoral strategies;...

Several factors have been shown to have a vital role in the formation of the touristic image of a destination. Promotional tools are considered a critical factor in destination image formation. This study aims to evaluate the role of promotional tools utilized to promote MICE tourism on the...

Destination loyalty is identified as a universal concept with links to destination image. These links are derived from shared fundamental attributes that generate positive or negative effects on the attractiveness of a travel destination. This research study approaches the concept of destination...

Limited extant research examines Latin American consumers' perceptions of holiday destinations. This article measures destination brand equity for Australia as a long-haul destination in the emerging Chilean market. Specifically, it develops a model of consumer-based brand equity (CBBE) to...

Relationship marketing is a strategy to obtain a competitive advantage in tourism destinations. The term is defined as marketing activities for creating and maintaining customer loyalty. Despite the fact that creating customer loyalty is the main objective of relationship marketing, there is...

Since the emergence of the destination branding literature in 1998, there have been few studies related to performance measurement of destination brand campaigns. There has also been little interest to date in researching the extent to which a destination brand represents the host community's...

Dobrogea, known since antiquity as Dacia Pontica, after the name of the sea that was bordering it – Pontus Euxinus, is a region situated in Southeastern Romania and covers four counties of which two – Constanţa and Tulcea – belong to the Romanian territory. The celebrity of Dobrogea...

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

Destination image has long been identified as an environmental characteristic that influences consumer behaviour and choice. As destinations compete nowadays globally, marketers need to acquire new knowledge and a greater understanding of the business and the environment, in which they operate...