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Jain, Megha
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Cheng, Julian Ming-Sung
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Asia Pacific journal of marketing and logistics
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Management decision : MD
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The glocalisation of channels of distribution: a case study
Jain, Megha
;
Khalil, Shadab
;
Le, Angelina Nhat-Hanh
; …
- In:
Management decision : MD
50
(
2012
)
3
,
pp. 521-539
Persistent link: https://www.econbiz.de/10009843427
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The purchasing impact of fan identification and sports sponsorship
Wang, Michael Chih-Hung
;
Jain, Megha
;
Cheng, Julian …
- In:
Marketing intelligence & planning
30
(
2012
)
5
,
pp. 553-567
Persistent link: https://www.econbiz.de/10009993487
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Brand extension: using parent brand personality as leverage
Le, Angelina Nhat Hanh
;
Cheng, Julian Ming Sung
;
Lee, …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
4
,
pp. 599-619
Persistent link: https://www.econbiz.de/10010013843
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