The article is focused on the explanation of the benefits of an open innovation approach in order to drive small and medium enterprises within the actual dynamic environment. In particular, the article gives evidence of the capability of the new paradigm in enabling innovative patterns of growth...

In a scenario characterized by the globalization of the markets, the competitiveness of firms across the industries and mainly in the agri-food sector is linked to their capability to make distinguishable their products and communicate their uniqueness. Branding can concretely answer to these...

This study examines the level of interconnectedness and the relational power of stakeholders operating in four local territorial systems (LTSs) localized in a southern Italian province. Such an analysis allows for the determination of the dominant rationality of each LTS, i.e. the pattern of...

The present work aims at analyzing the existence of possible differences in the explorative behavior of consumers of different nationality: Italian and Greek, respectively. The analyses performed reveal that both groups of respondents display a low propensity to engage in repetitive behaviors...

Entrepreneurs' innovativeness and personality play a key role in the adoption of innovations in Small- and Medium-sized Enterprises (SMEs). Following two complementary approaches, this study conceptualizes innovativeness at two levels of abstraction: general innovativeness (GI), that is, the...