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Purpose - In the internet economy, the business model of web portals has spread rapidly over the last few years. Despite this, there have been very few scholarly investigations into the services andcharacteristics that transform a web site into a portal as well as into the dimensions that...
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Project-based exchanges have become the dominant mode of doing business for many industrial firms, and therefore research into project marketing activities has come to be of interest for many B2B academicians. In this study, we contribute to this discourse by proposing three macro-level...
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Business researchers have a growing interest in value creation perspectives to firm strategy. The present article provides a novel examination of the financial performance implications of strategic emphases on creating novel consumer value vs. capturing value, by taking a configuration approach...
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