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Karniouchina, Ekaterina V.; Moore, William L.; van der … - In: European Journal of Operational Research 197 (2009) 1, pp. 340-348

Conjoint analysis has played an important role in helping make a number of operations management decisions including product and service design, supplier selection, and service operations capacity. Many recent advances in this area have raised questions about the most appropriate form of...

Persistent link: https://www.econbiz.de/10005347725

Extending the firm vs. industry debate: Does industry life cycle stage matter?

Karniouchina, Ekaterina V.; Carson, Stephen J.; Short, … - In: Strategic management journal 34 (2013) 8, pp. 1010-1018

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Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research

Karniouchina, Ekaterina V.; Moore, William L.; van der … - In: European journal of operational research : EJOR 197 (2009) 1, pp. 340-348

Persistent link: https://www.econbiz.de/10008175342

Impact of Mad Money Stock Recommendations: Merging Financial and Marketing Perspectives

Karniouchina, Ekaterina V.; Moore, William L.; Cooney, … - In: Journal of marketing 73 (2009) 6, pp. 244-266

Persistent link: https://www.econbiz.de/10008328587

Impact of star and movie buzz on motion picture distribution and box office revenue

Karniouchina, Ekaterina V. - In: International journal of research in marketing : IJRM ; … 28 (2011) 1, pp. 62-75

Persistent link: https://www.econbiz.de/10008888957

Managerial marketing : the early years

Uslay, Can (contributor); Chandy, Rajesh (contributor) - 2010

Persistent link: https://www.econbiz.de/10004953977

Implications of the Revised Definition of Marketing: From Exchange to Value Creation

Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307

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Peter Drucker on marketing: an exploration of five tenets

Uslay, Can; Morgan, Robert E.; Sheth, Jagdish N. - In: Journal of the Academy of Marketing Science 37 (2009) 1, pp. 47-60

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Do Marketing Media Have Life Cycles? The Case of Product Placement in Movies

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Persistent link: https://www.econbiz.de/10008999337

Unique marketing challenges at the frontiers of technology: An integrated perspective

Uslay, Can; Malhotra, Naresh K.; Citrin, Alka V. - In: International journal of technology management : IJTM 28 (2004) 1, pp. 8-30

Persistent link: https://www.econbiz.de/10006962105