Showing 1 - 10 of 18
Persistent link: https://www.econbiz.de/10007780089
The problem of CEO succession is critically important yet unique and distinct from that of turnover at other levels. Research in management agrees with the findings in family business research regarding the preference for an insider as successor, more specifically a family insider. Successful...
Persistent link: https://www.econbiz.de/10012739334
Hasta la fecha, muchas investigaciones se han realizado indicando que cada vez más vivimos en un mundo complejo y más propenso al desastre (Burton et al. 1978; Richardson 1994; Faulkner 2001). Los cambios que ocurren en nuestro alrededor en la mayoría de los casos no son bruscos e imprevistos, sino...
Persistent link: https://www.econbiz.de/10010895150
La investigacion existente sobre el crimen y el turismo ha indicado una relacion negativa entre estos dos conceptos, donde el crimen aparece como un factor influyente en la limitacion de los flujos turisticos. Aunque los turistas han enfocado en repetidas ocasiones la importancia de la seguridad...
Persistent link: https://www.econbiz.de/10010895153
Trademarks protecting the brand name and associations are crucial in a brand's strategy, but little is known about the factors that determine a trademark's prolongation. To explain the prolongation of trademarks, the research estimated a multilevel hazard model accounting for trademark...
Persistent link: https://www.econbiz.de/10010869803
Persistent link: https://www.econbiz.de/10006172549
This paper presents findings from a study investigating a firm’s ethical practices along the value chain. In so doing we attempt to better understand potential relationships between a firm’s ethical stance with its customers and those of its suppliers within a supply chain and identify...
Persistent link: https://www.econbiz.de/10005772575
This paper investigates the link between brand performance and cultural primes in high-risk, innovation-based sectors. In theory section, we propose that the level of cultural uncertainty avoidance embedded in a firm determine its marketing creativity by increasing the complexity and the...
Persistent link: https://www.econbiz.de/10005827442
This paper studies the interaction between ownership structure, taken as a proxy for shareholders’ commitment, and customer satisfaction - the main driver of consumer loyalty - and their impact on a firm’s brand equity. The results show that customer satisfaction has a positive direct effect...
Persistent link: https://www.econbiz.de/10005704900
Brand image is a key component of customer-based brand equity, and refers to the associations a consumer holds in memory. Such associations are often directional; one should distinguish between brand-to-attribute and attribute-to-brand associations. Information on these associations arise from...
Persistent link: https://www.econbiz.de/10005277949