Studies indicate that at least 8% of supermarket items in the US are out-of-stock at any point in time, resulting in annual lost sales of over seven billion dollars. Given the salience of stock-outs, this dissertation examines how consumers make choices when their most preferred alternative is...

<Para ID="Par1">In the past 30 years, consumer credit card debt has expanded tremendously. We know that consumers willingly pay more for the same product when using credit cards versus cash, contrary to the classical rational agent model. Research suggests that it happens due to three imperfections in the...</para>

Choice options almost always have some information that is unavailable. Some researchers have argued that consumers do not form inferences in these situations, while others have shown that consumers rely on existing attributes to infer missing ones. This paper focuses on what happens to choices...

Most purchases involve choices among options with incomplete attribute information. In such situations, consumers often have the option not to choose any of the alternatives to avoid uncertainty. Alternatively, consumers can make inferences about the missing attributes. These inferences may...