In this research, we investigate the behavior of Cronbach’s coefficient alpha and its new standard error. We systematically analyze the effects of sample size, scale length, strength of item intercorrelations, and scale dimensionality. We demonstrate the beneficial effects of sample size on...

Four experiments show that emotions systematically influence judgments and persuasion by altering construal levels. Guilt-laden consumers, relative to those who were shame-laden, adopted lower levels of construal. In subsequent unrelated judgments, guilt increased reliance on feasibility over...

The current research proposes that order of entry moderates the impact of fit on brand extension evaluation. We conceptualize a model in which new brands enter the market dynamically, driving consumers to engage in differential processing as a function of pioneer and follower evaluation...

Many consumer decisions are influenced by social interactions with other consumers. This research proposes that negative group information induces asymmetric effects on individual attitudes toward a product, depending on anticipated group interaction as a moderating variable. More specifically,...

This research explores a phenomenon that pervades many realms of consumer behavior-the various ways that consumers cope with stress and negative emotions. In study 1, I generate and test a multidimensional scale to measure the coping construct, revealing a more diverse set of strategies than...

Bringing together the literature on emotional appraisals and the literature on biased processing in judgment, two studies investigate how incidental emotions varying in valence and agency influence decision making after exposure to preference consistent vs. inconsistent information. We show that...