In this study, we propose a multivariate stochastic model for Web site visit duration, page views, purchase incidence, and the sale amount for online retailers. The model is constructed by composition from carefully selected distributions and involves copula components. It allows for the strong...

In this study we construct a multivariate stochastic model for website visit duration, page views, purchase incidence and the sale amount for online retailers. The model is constructed by composition from parametric distributions that account for consumer heterogeneity, and involves copula...

In this research we introduce a new class of multivariate probability models to the marketing literature. Known as "copula models," they have a number of attractive features. First, they permit the combination of any univariate marginal distributions that need not come from the same...

Estimating copula models using Bayesian methods presents some subtle challenges, ranging from specification of the prior to computational tractability. There is also some debate about what is the most appropriate copula to employ from those available. We address these issues here and conclude by...

Despite the state of flux in media today, television remains the dominant player globally for advertising spending. Since television advertising time is purchased on the basis of projected future ratings, and ad costs have skyrocketed, there is increasingly pressure to forecast television...

Electricity spot prices exhibit strong time series properties, including substantial periodicity, both inter-day and intraday serial correlation, heavy tails and skewness. In this paper we capture these characteristics using a first order vector autoregressive model with exogenous effects and a...

We develop a Bayesian approach for the selection of skew in multivariate skew t distributions constructed through hidden conditioning in the manners suggested by either Azzalini and Capitanio (2003) or Sahu et al. (2003). We show that the skew coefficients for each margin are the same for the...